What Comes First – The Web Design Or The SEO?
Should I optimise my new website for SEO or is the design more important? This is a question that will raise a lively debate but the company you keep will have a large bearing on the answer.
A graphic designer who specialises in visual design will debate that in a high percentage of cases that the website design is the priority of course. And let’s face it without that visually pleasant to the eye design a browser will navigate away from your site within a matter of seconds or so they lead you to believe. But then that raises an all together different debate of how did they find your site in the first instance?
The basic web design criteria or curve goes along the lines of visual design is storyboarded for client ..website design looks excellent let’s go for it. We need some content ok, Take the text from our existing old site…..website goes live and time passes but no visitors!
And then even more time passes by until eventually perhaps months and sometimes years later the situation is either so critical or the company are having to spend out on adwords that finally a search engine optimisation company gets called in or the sales manager starts to question the lack of inbound enquiries from the web, and before you know it you are investing in a web marketing strategy to try and achieve some search engine results.
Is this really the best way to go? The thousands of website owners that have followed this exact or similar path will certainly argue that it most definitely is not as this hope and pray web development criteria delays any websites success by unacceptable periods of time, and even more frightening results in thousands in lost profit, turnover and ongoing prospect capture.
The search engines don’t care about what the site looks like but with no attention to SEO so often this initial chance to make the best impact when the site first gets indexed is totally wasted, if all the search engines find is a badly optimised site with little regard paid to any SEM requirements or keyword capture.
With only a little extra investment spent on pre development SEO ,for example keyword research and optimisation gives an worthy return on investment as invariably initial indexing is bound to achieve a far better search engine ranking from the beginning and it has been known for pre-optimised websites to hit a page one result straight away.
To find out more about search engine optimisation visit SEO Services Southampton .
Tags: Search Engine Optimisation, search engine optimization, SEM, seo, web design, website design