Should I optimise my new website for SEO or is the design more important? This is a question that will raise a lively debate but the company you keep will have a large bearing on the answer.

A graphic designer who specialises in visual design will debate that in a high percentage of cases that the website design is the priority of course. And let’s face it without that visually pleasant to the eye design a browser will navigate away from your site within a matter of seconds or so they lead you to believe. But then that raises an all together different debate of how did they find your site in the first instance?

The basic web design criteria or curve goes along the lines of visual design is storyboarded for client ..website design looks excellent let’s go for it. We need some content ok, Take the text from our existing old site…..website goes live and time passes but no visitors!

And then even more time passes by until eventually perhaps months and sometimes years later the situation is either so critical or the company are having to spend out on adwords that finally a search engine optimisation company gets called in or the sales manager starts to question the lack of inbound enquiries from the web, and before you know it you are investing in a web marketing strategy to try and achieve some search engine results.

Is this really the best way to go? The thousands of website owners that have followed this exact or similar path will certainly argue that it most definitely is not as this hope and pray web development criteria delays any websites success by unacceptable periods of time, and even more frightening  results in thousands in lost profit, turnover and ongoing prospect capture.

The search engines don’t care about what the site looks like but with no attention to SEO so often this initial chance to make the best impact when the site first gets indexed is totally wasted, if all the search engines find is a badly optimised site with little regard paid to any SEM requirements or keyword capture.

With only a little extra investment spent on pre development SEO ,for example keyword research and optimisation gives an worthy return on investment as invariably initial indexing is bound to achieve a far better search engine ranking from the beginning and it has been known for pre-optimised websites to hit a page one result straight away.

To find out more about search engine optimisation visit SEO Services Southampton .

When thinking about your business website design, careful attention should be paid to every minute detail to assure that it performs well to serve its goals. Here are five vitally important rules of thumb to observe to make sure that your website performs up to that standard.

1) Don’t even think about using splash pages

Always remember that we attract our site’s visitors for a specific purpose (or set of clear purposes), and we want nothing to stand in the way of achieving that goal as efficiently as possible. A splash page, which you probably have come across at some time, is a landing page that is no more than decoration. Usually, splash pages are meant to be visually attractive. The only meaningful content they have is a phrase such as “click here to enter this site.” Why add the frustration of one additional click between your landing page and the desired outcome on the part of the site visitor? Get those visitors through that virtual door immediately.

2) Avoid excessive banners

Eye tracking studies indicate that, while such banners might distract visitors to a website, modern visitors are accomplished at not noticing the content that the banners contain. Unless your business plan is advertising, the last thing you want to do with your visitors’ time on your site is to direct their attention away from your content (and the action that the content is designed to achieve).

3) Make sure your site navigation is intuitive

Your navigation menu should mimic what your site visitors have used many times before. Make it evident that your links to other pages are just that; they should be like directional sign posts on a highway. If you insist upon an animated, dynamic menu or a multi-level dropdown, also provide a tradition, text-based static menu in one of the traditional menu locations, such as along the left panel of the site. Besides, the static menu will contribute toward your search engine optimization efforts.

4) Provide a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some sound looping on and on at your website. If you insist on adding audio, make sure they have some control — volume or muting controls would work fine.

Your http://www.99sites.us/>online business will benefit from attention to details such as these.

Never in history have more people been using the internet. Email and social networking sites provide another means for people to communicate through. Businesses are taking advantage of the popularity of the internet to promote their services or their products. Without the expertise however, businesses may spend thousands of pounds without achieving any noticeable results. A digital agency delivers the creative and technical development of a client’s internet presence.

There are two categories which digital services offer their clients. Web design and marketing. The design is of course the most important aspect of the website’s aesthetics.  How does it look on the screen and what needs to go where?  This can be particularly important for e-commerce sites and online retailers who are looking to optimise sales. Original content written by the agency can also be part of the design and follows a brief that the client has provided. Content written by the client can be added to the web pages by the digital agency during the development process.

digital agencies offer a marketing solution to their clients in order to promote their website and thus their business through the internet. there are numerous strategies which an agency can make use of in order to do this.

these services include email marketing which is a popular strategy among digital agencies but can be expensive. There is currently a favouring of Search Engine Optimization (SEO) which can make a website rank higher with the search engines by manipulating keyword searches.   Pay Par Click campaigns are also used to get your website near the top of searches for your keywords.

Digital agencies can benefit their clients in several ways. Being visible on the internet can benefit a client’s reputation. Digital agencies can launch their client a website to act as a user trial to see how easy it is to navigate. So a digital agency is a full service which designs and develops websites for a client and then markets that website by using strategies that boost its ranking in the search engines.