Outrank Your Competition With These 5 SEO Tips

For the aveage Webmaster, SE Optimization is something akin to black magic. As a SEO in Houston it’s my belief that a lot of this is because of all the B.S. spouted out by a lot of SEO companies and individuals. For some, this is because they don’t have any idea what they’re talking about while many others do it because their Clients would stop paying them if they knew how easy it was to rank a web site. Search Engine Optimization is not rocket science my good friend. It’s nothing more than systematically building and optimizing a website the same way over and over to achieve high rankings.

You want to get off to a good start. To begin with, the person in charge of obtaining the domain should make certain keywords are part of the web address if at all possible. All things being equal, a web page with keywords in the address will rank higher than one without the keywords in the domain name.

Now that you have that done, the keyword or keyword phrase should be added in the Website’s Title. This helps search engines like Yahoo figure out what subject your site is covering.

Your keywords should also be used as the Title of each page also, or at the bare minimum, you should use some keywords in the title of the page or article. This also helps the search engines determine what the subject of the page is, what it’s about and how relevant it is to the search term being searched for. As an added benefit, the Website or Blog should be designed so that the Page Title is in the H1 tag. Search engines rely a great deal on the H1 to tell them what the page is about and how relevant it is. If your Houston web designer does not know how to do this, find one that does.

If you have that done, it’s crucial that the keywords you want to rank for show up a few times in the content of the page. For best results, you should place the main keyword of the page somewhere in the first paragraph and several more times througout the article depending on the length. It’s also important to put it near the end of the page or article. A few more times between the first and last paragraph can’t hurt but don’t over do it, in summary, just make sure you use them in the beginning and end.

Lastly, you’ll soon discover that the most important part of SEO actually takes place off site. In my opinion, the most important thing in obtaining a higher ranking is backlinks going back to your Web page. And it’s not enough to just get backlinks, these backward links need to have your keywords as the Anchor text of the links back to your site.

How important are backward links? Well, I can rank a website that doesn’t have the keywords in the domain, one that doesn’t have keywords in the Website Title, Page Title and in the Content (although it’s much, much harder to do), but without anchored links back to your site going to your web page, {it is almost impossible} to get ranked higher for any terms that are the least bit competitive.