SEO is one of the commonest forms of web design that’s used today. Businesses use SEO’s to attract visitors to their sites. All SEO’s are certain keywords that you use when creating your website that web crawlers attach to. These web crawlers in turn bring your internet site up in search engines. Making SEO success takes some steps, which are described in Commission Blueprint 2.0.  

One: Key Word Rich 
-Confirm your article is related keyphrase heavy. Ensure this carries through your whole site. The more keyword-rich your internet site is the more places the web crawlers can fasten to. These web crawlers ( bots ) determine where in the ranks of the search engines your internet site will be found. You must be certain that you don’t overdo it though.  

2: The title 
-Confirm your title is clear to grasp also keyword-rich. The title is one of the most important sides of creating your SEO site. Your title is the first thing any visitor to your internet site will see. Without a proper title the rest you do from that point on is pointless. When you are making your title, consider adding your top keywords. The ones that stand out the most to you may stand out to the visitor.  

Three: The content 
-Make sure the content of your website is applicable to your business. If you’re making a website shall we say about cutting hair at home, you have to be certain that you add haircutting tips in your website. If you fail to do this you may turn away your customer. The more relevant content you have on your internet site the bigger chance your customer won’t reject your website. Use web templates from Commission Blueprint 2.0.  

Four: Long Tail keywords 
-Long Tail keywords are generally 3-4 words in length. They are also the most searched words by most web searchers. The more creative your long tail keywords the more chance of your internet site being ranked higher in the search engine.  

5: Links 
-Make sure your links are of top quality. This will help produce the most visitors to your website.  

6: Straightforward to navigate 
-If your website is hard to navigate the visitor will not stay. The more user friendly you make your website the better off you’ll be. Create sections in your internet site these sections can then be implemented into new pages which makes it less complicated the visitor to read your internet site.  

Seven: Education 
-SEO’s are changing each day. Things are being added and others are being removed. Continuing your education in SEO will give you the updated information you’ll need to make the required changes to your website. The importance of continued education on SEO can’t be stressed enough. The more you learn and implement the more visitors you will have.

References: Review of Commission Blueprint

Should I optimise my new website for SEO or is the design more important? This is a question that will raise a lively debate but the company you keep will have a large bearing on the answer.

A graphic designer who specialises in visual design will debate that in a high percentage of cases that the website design is the priority of course. And let’s face it without that visually pleasant to the eye design a browser will navigate away from your site within a matter of seconds or so they lead you to believe. But then that raises an all together different debate of how did they find your site in the first instance?

The basic web design criteria or curve goes along the lines of visual design is storyboarded for client ..website design looks excellent let’s go for it. We need some content ok, Take the text from our existing old site…..website goes live and time passes but no visitors!

And then even more time passes by until eventually perhaps months and sometimes years later the situation is either so critical or the company are having to spend out on adwords that finally a search engine optimisation company gets called in or the sales manager starts to question the lack of inbound enquiries from the web, and before you know it you are investing in a web marketing strategy to try and achieve some search engine results.

Is this really the best way to go? The thousands of website owners that have followed this exact or similar path will certainly argue that it most definitely is not as this hope and pray web development criteria delays any websites success by unacceptable periods of time, and even more frightening  results in thousands in lost profit, turnover and ongoing prospect capture.

The search engines don’t care about what the site looks like but with no attention to SEO so often this initial chance to make the best impact when the site first gets indexed is totally wasted, if all the search engines find is a badly optimised site with little regard paid to any SEM requirements or keyword capture.

With only a little extra investment spent on pre development SEO ,for example keyword research and optimisation gives an worthy return on investment as invariably initial indexing is bound to achieve a far better search engine ranking from the beginning and it has been known for pre-optimised websites to hit a page one result straight away.

To find out more about search engine optimisation visit SEO Services Southampton .

There are a number of steps I always follow when optimizing a site for SEO (note these are just the high points, there are others that I don’t mention here, but these WILL take you a long way):

1) For a new site, I will include the keywords in a non hyphenated domain name (if you can get a .edu or .gov suffix do so, otherwise a cheap .info will be ok)

2) If possible, I will rename the URL to each SEO relevant page to include the main keyword for that page.

3) Implement Google Analytics for the site and ensure the tracking script is added to every page (if not already done).

4) Go through the “money” pages and make sure that the title, meta descriptions and meta keywords tags are unique and optimized for the keywords on the page. In a competitive niche (over 1 million result pages in Google), I would limit the keywords to one main phrase, a couple of local modifiers and one or two more closely related terms per page.

5) Re-visit the non-money pages (i.e. pages that are irrelevant from an SEO perspective) and ensure the title and meta description tags are not duplicates of any of the money page tags. Google Webmaster tools will identify this for you once your site has been registered.

6) I also nofollow any links to overhead pages from all of the pages on the site with the exception of the home page. I leave the home page links as follow links, since I want the SEs to index all pages on the site and having privacy, contact, disclaimer, etc overhead pages add to Google’s view of the “trust” for the site. On all other pages I want only the link to the home page to be a follow link, so I can build up the page rank of the home page. I handle this in Dreamweaver by using two different site templates, one for the home page and one for the rest of the pages on the site. If your main keyword page is something other than the home page, modify your approach accordingly.

7) I then optimize each pages content for it’s main keywords, modifiers and related terms. It’s important that each word or phrase used in the keyword META is found on the page to avoid keyword spam penalties.

At this point the on page optimization is complete enough to start with link building. As you may already know, building links is not an easy process. I use articles, blog posts, submit forms on relevant sites, reciprocal links, etc. There are ways to short cut this process, without going black or even grey hat. Contact me at Mississauga Search Engine Marketing if interested.