Search Engines Marketing Article: First in a series
Success on the Internet begins and ends with traffic. For your Web site, blog, e-mail or advertisement to generate any response or activity, people need to see it.
To paraphrase a philosophical question, if you build the world’s best Web site and nobody sees it, is it really there? You can verify it’s there by going to the URL. But the information you published is not getting out if you’re the only one doing that.
Since you are reading this search engines marketing article, you likely have an interest in learning how to increase your Internet audience. How do we know? Well, it is not an accident that you came upon this article. It has been engineered, crafted and optimized so that it will show up in places on the World Wide Web that people who have an interest in this topic are looking. This practice is commonly known as search engine optimization, or SEO. It is performed on Web sites, Web pages and articles. This article is the first in a series which will shed some light on SEO, which you can do yourself with some basic knowledge of Web interfaces and software.
This series of articles will cover the numerous facets of search engine optimization, and when we’re done, we’ll package them together for you in a step-by-step guide. We invite you to bookmark this site and follow this series in the coming days and weeks.
We’ll start with the steps necessary to craft search engines marketing articles:
The first step in optimizing any article is choosing the “keyword phrase” for which you want to optimize. The keyword phrase is the word or words that people will be seeking information on under which your article will appear in search engines and elsewhere. The exact keyword phrase should appear in the article at least once for every 100 words. It doesn’t have to be exactly every 100 words. This article is optimized for the keyword phrase “search engines marketing,” and therefore the phrase appears at least six times in this article because the article has more than 500 words. A ratio of at least 1 percent, or one keyword phrase for every 100 words, is important. The 1 percent is a key measurement in the algorithms search engines use to determine the worthiness of an article to be ranked highly.
We recommend getting an accurate count of the number of words in your article by using the word count tool in your word processor. When done, check the number of words. In the case of this article, it was more than 500. The number of keyword occurrences must be one more than the number of hundred words (in this case, “5″). Applying that guideline to this article, we made sure that there were at least six instances of the phrase search engines marketing, including the title. It wouldn’t hurt to have one or two more, because it’s much better to have one or two more than needed than it is to have one or two less.
In the next search engines marketing article (a bonus keyword phrase occurrence), we’ll examine the importance of using hyperlinks within the article to SEO other Web sites that are important to you.
Tags: search engines marketing