Pitfalls to Avoid When Writing Effective Google Adwords Ads
When launching Google Adwords campaign on a new niche that reaches out to a specific audience, it’s normal for both beginners and experts in the field of online marketing to experience a certain level of difficulty. While you can spend hours monitoring the market and seeing what your competitors are doing, the real lessons are learned when you create an ad and then focus on optimizing it for performance. However, this technique is not free from any lapses or mistakes and can entail loss on your part.
Several ways and techniques to developing Adwords campaign that get results are suggested by Perry Marshall in his publication The Definitive Guide to Google Adwords, yet there are still some who commit mistakes when doing keyword research and in attempting to achieve maximum efficiency in their campaigns.
Building your Google Adwords campaign and ensuring that quality traffic is generated requires that you avoid the following common mistakes:
1. Creating an ad copy that has no keywords. Many Adwords campaign managers make the mistake of only using the keyword in the headline, and then nowhere else within the ad. Bear in mind how the relevance, quality, and quantity of your keywords may affect your ad copy’s performance so be sure to include one or two keywords or keyphrases within your ad.
2. Sending visitors to your homepage. Much more attention will be given and you can obtain added conversion rates if the URL you use in your ad proceeds directly to a landing page with the incentive or promo, and not just your homepage.
3. Using only the ‘broad match’ feature of the Keyword Selector Tool. The ‘broad match’ feature will only give you a general idea of relevant keywords in your niche or market, but you do have other options. Achieving the intended list of keywords that you may use in your ads or website becomes easier with the tool’s ‘phrase match’ and ‘exact match’ features.
4. Using poorly-performing keywords. Typically, it takes some time before you gain an exact understanding of your target market’s needs and keep in mind as well that your audience may not be searching for your services or products with similar keywords you use online. You will need to generate a list of relevant and similar keywords using the ‘synonyms’ feature on the Google Adwords Keyword Selector Tool to drill down search results and optimize your campaign.
5. Showing your offer only in the body copy. In your copy’s headline, highlight the ‘ultimate benefit’ right away. Apply a visualization technique about your viewer or reader looking at your headlines; do they have enough reasons to click through your copy’s content? Even though Google Adwords ads are only comprised of 3-4 lines, most people scan even these small pieces of copy and will only react when they resonate with something truly amazing or unique your chance to grab their attention lies right in the headline.
Tags: adwords, google advertising, Google Adwords, Internet Marketing, online marketing, ppc