Google to Be Using Real Time Results
The current popularity of Twitter and the fact that Twitter are trying to turn them selves into a real time search engine has made Google stand up and react.
Although we all acknowledge that new unique content was always all important to build power and authority on your site and also give your fresh post a freshness boost, there has been a slight fine-tune in the algo from what I am seeing over the last few days to give further power to fresh posts from authority and powerful sites.
What actually seems to be occurring is that when a new post is created it immediatley gets placed into the Top 10 for competitive terms, this then gradually dissapears over the next few days.
It seems as though Google have slightly tweaked the algo to further bring in fresh results. Again this is great for that extra little bit of exposure.
One good example of this is the phrase “SEO“. First of all it was David Naylors post about geo targeting which came directly into the Top 10 and then slowly faded out as the post aged and then the Search engine journal post which hit the first page and then tardily started shifting out.
So could Google actually be heading for more real time results and if so could they want to strike up a partnership with Twitter, to see exactly which piece of fresh content actually deserves to have a ranking and which one does not, they could look at citations and also look at the amount of buzz and chatter that a certain post may be causing.
Whatever happens it will be good to see how Google plan out this one and how it develops. Google will be facing some fierce competition in the next few years with a huge amount of new technology and new ideas coming into place. Google need to constantly be on the ball with innovative ideas and approaches.
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